Women wearing red send signals that attract men - Women dressed in red are more sexually attractive to men as the colour transmits "powerful" messages about how interested they might be, scientists have found.
A new study has found that men are more attracted to women wearing red compared to other colours because they believe they are less likely to be rejected
It seems men really do prefer the lady in red.
A new study has found that men are more attracted to women wearing red compared to other colours because they believe they are less likely to be rejected.
Psychologists behind the research claim the colour red carries subtle but powerful messages about how receptive a woman might be to romantic advances and so men find it more alluring.
The findings might explain why women in red dresses have become such a provocative image in modern culture, inspiring Chris de Burgh's 1986 love song The Lady in Red.
The researchers found that men who were shown photographs of women wearing a red shirt found them more attractive compared to when they saw the same women wearing green or white garments.
The study, which tested 96 men from the United States and Austria, also found that the men felt the women would respond positively to their advances.
Adam Pazda, a social psychologist at the University of Rochester, in New York state, who led the research along with colleagues at the University of Innsbruck, said the response may be hangover from humans' evolutionary past, as animals such as female baboons display patches of bright red skin to indicate they are ready to mate.
He said: "We find it fascinating that merely changing the colour of a woman's shirt can have such a strong influence on how she is perceived by men.
"It is possible that women actually wear red clothing more when they are interested in sexual encounters. We are currently investigating this possibility, and preliminary evidence suggests that this is indeed happening."
The study, which is published in the Journal of Experimental Social Psychology, asked three groups of men to rate the attractiveness of "moderately attractive young woman" with brown hair in three separate experiments.
They were shown identical photographs where the colour of the shirt she was wearing had been changed to either red, white or green. They were also asked how sexually receptive they believed the woman to be.
Mr Pazda added: "From a pragmatic standpoint, our results suggest that women may need to be judicious in their use of red clothing.
"More generally, our finding that female red carries sexual meaning will likely be of considerable interest to fashion designers, marketers, and advertisers." ( telegraph.co.uk )
A new study has found that men are more attracted to women wearing red compared to other colours because they believe they are less likely to be rejected
It seems men really do prefer the lady in red.
A new study has found that men are more attracted to women wearing red compared to other colours because they believe they are less likely to be rejected.
Psychologists behind the research claim the colour red carries subtle but powerful messages about how receptive a woman might be to romantic advances and so men find it more alluring.
The findings might explain why women in red dresses have become such a provocative image in modern culture, inspiring Chris de Burgh's 1986 love song The Lady in Red.
The researchers found that men who were shown photographs of women wearing a red shirt found them more attractive compared to when they saw the same women wearing green or white garments.
The study, which tested 96 men from the United States and Austria, also found that the men felt the women would respond positively to their advances.
Adam Pazda, a social psychologist at the University of Rochester, in New York state, who led the research along with colleagues at the University of Innsbruck, said the response may be hangover from humans' evolutionary past, as animals such as female baboons display patches of bright red skin to indicate they are ready to mate.
He said: "We find it fascinating that merely changing the colour of a woman's shirt can have such a strong influence on how she is perceived by men.
"It is possible that women actually wear red clothing more when they are interested in sexual encounters. We are currently investigating this possibility, and preliminary evidence suggests that this is indeed happening."
The study, which is published in the Journal of Experimental Social Psychology, asked three groups of men to rate the attractiveness of "moderately attractive young woman" with brown hair in three separate experiments.
They were shown identical photographs where the colour of the shirt she was wearing had been changed to either red, white or green. They were also asked how sexually receptive they believed the woman to be.
Mr Pazda added: "From a pragmatic standpoint, our results suggest that women may need to be judicious in their use of red clothing.
"More generally, our finding that female red carries sexual meaning will likely be of considerable interest to fashion designers, marketers, and advertisers." ( telegraph.co.uk )
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